11th May 2017
A Record Breaking Fine Hits Cold Calling Firm Keurboom Communications
The Information Commissioner’s Office (ICO) has confirmed that Keurboom was responsible for making almost 100 million nuisance calls and as a result have been fined an eye watering £400,000.
The ICO stated that they had received over 1,000 complaints about the company and that they had breached privacy laws by making unsolicited automated calls relating to insurance policy and road accident compensation.
ICO Head of Enforcement, Steve Eckersley said “Keurboom showed scant regard for the rules.” The Bedfordshire registered company had called people repeatedly without their consent often at unsociable hours. In an attempt to deter people from making complaints about them, the company had also tried to hide their identity.
He further commented on the matter stating that “the unprecedented scale of its campaign and Keurboom’s failure to co-operate with our investigations has resulted in the largest fine issued by the Information Commissioner for nuisance calls.”
Keurboom Communications have since gone into administration. Irrespective of this fact, the ICO remain determined to recover the fine.
In October of last year, the Government announced their plans to let the ICO fine company directors as well as their businesses.
The ICO believes that “making directors responsible will stop them avoiding fines by putting their company into liquidation.”
The watchdog states that 2016/17 has been its busiest year for investigations regarding nuisance calls and has led to 23 companies being fined a total of £1.9m.
“The action taken by the Information Commissioner sends a clear message that unsolicited nuisance marketing calls will not be tolerated. The fact that the organisation in question conducted its activity on a massive scale and failed to cooperate with the Information Commissioner were almost certainly aggravating factors that contributed to the record size of the fine.
This case perfectly illustrates the importance of due diligence and robust compliance systems to ensure proper steps are taken to comply with legal duties and obligations, whatever the industry sector.”
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